There are multiple benefits of a digital marketing course, like High Demand for Digital Skills, Great Career Options & Salary Packages, Work from Home or Freelance Opportunities, Boost Your Own Business/Startup, Affordable & Short-Term Courses, and more other benefits.
Many students are interested in learning digital marketing because of the fast growth of the industry. An increasing number of students in India obtain degrees in digital marketing through online courses. These courses help students in starting their careers in the original and interesting field of digital marketing, which offers an unlimited number of job options.
Here are 7 powerful benefits of joining a digital marketing course in uttam nagar that can change your career path and boost your income
What Is Digital Marketing?
It means when you promote any product or service with the help of the internet and digital channels like Google, social media platforms, then it is called digital marketing. For example, when a business shows up on the first page of Google through SEO ( Search Engine Optimization), when you see Instagram or Facebook ads for online courses or products, or when you get emails from your favorite brands offering discounts.
You know that most people spend their time online shopping, learning, or just scrolling. This makes digital marketing very important for every business. It helps companies to reach the right audience, increase their sales, and grow faster. Digital marketing became more popular in the 1990s with the increase of the internet and has been growing rapidly.
7 Benefits Of Digital Marketing Courses
1. High Demand for Digital Marketing Professionals
Digital marketing is one of the most sought-after skills in the IT industry. Because most businesses shift their shop online, they need experts to help them reach their potential customers through Google, Facebook, Instagram, YouTube, and other platforms. According to LinkedIn, digital marketing is among the top 10 most popular skills. According to the Dentsu Digital Report 2024, Digital advertising in India is growing fast — about 20% every year — and it is expected to reach ₹67,000 crore by 2025.
Imagine that you have a cake bakery in Delhi. So instead of spending lots of money on banners, you run Instagram and Google ads to show the location of your store to local customers. So there's a need for a digital marketer.
2. Career Opportunities in Various Fields
Digital Marketing has not only one job it has multiple career options. You can choose according to your interest, like you can choose from SEO, Social Media Marketing, Google Ads, Affiliate marketing, content marketing, email marketing, pay-per-click (PPC), and more.. Each skill is a unique field with great scope. There are more than 1,50,000 digital marketing job openings currently listed on platforms like Naukri.com and LinkedIn in India alone.
If you enjoy making and editing reels and making content for Instagram, youtube. In order to work as a social media executive.. If you love writing, you can work as a Content writer.
Read More: Best Job-Oriented courses after 12th
3. High-Paying Salaries and Career Growth
Digital marketing jobs not only give you quick entry into this industry but also provide fast career growth. Beginners may start with a salary of ₹15,000 to ₹25,000 per month. But within 2–3 years, many professionals earn ₹50,000 to ₹1 lakh per month — even more if you’re a freelancer or consultant. Or maybe you can make a side hustle. A digital marketing manager typically earns ₹6.5 lakh per year, whereas SEO experts with expertise may earn ₹4–7 lakh. This information is based on Glassdoor India.
A SITHUB student who started as an intern now works as an SEO Specialist in a Dubai-based agency, earning more than ₹60,000 per month. Another student is in a meta company, earning 10 lakh per annum. So you can also do the Same.
4. Practical Learning
SITHUB Digital marketing courses focus more on practical training rather than just reading. You will work on live projects, manage real ad campaigns, analyze traffic using tools like Google Analytics, and even run SEO on websites. You get ready for the actual job market with this practical training. Companies want only those candidates who have practical experience in running ads, optimizing websites, or creating content for websites and social media.
5. Easy Availability of Remote Jobs
You can do Digital marketing jobs from home, also you don’t always need to work from the office. Many companies hire remote workers who can manage their brand's online presence from any location. This is especially helpful for people who live in smaller towns or need flexible working hours. Also, according to Upwork, 58% of digital marketing jobs can be done remotely, and freelancers in India earn between ₹500 to ₹2,000 per hour, depending on their skill level.
6. Provide Deep Knowledge Instead of a Degree
Now, digital marketing courses are the best option rather than long-term degrees. You don’t need to spend 3–4 years in college to get a job. If you can show results, companies will hire you based on your talent. According to a LinkedIn survey of 2023, More than 60% of digital marketers in India come from non-marketing backgrounds.
7. No Technical or Coding Background Needed
Many people think that digital marketing needs coding, but that’s not true. You don’t need to know about coding. Most tools are user-friendly and can be learned by anyone, whether you are from an Arts, Commerce, or Science background.
Different Types Of Digital Marketing Channels
- SEO : Process of ranking a website on Google Search results
- SEM : Running paid ads on Google and other search engines to get traffic to websites.
- SMM : Promoting your brand through social media platforms like Instagram and Facebook, and LinkedIn.
- Content Marketing: Creating and sharing useful blogs, videos, and posts to attract and engage people.
- Email Marketing: Sending emails to promote products, offers, or updates.Sending emails to promote products, offers, or updates.
- Affiliate Marketing : Earning money by promoting other people’s products online.
- Influencer marketing : The practice of advertising using well-known social media influencers.
- Mobile Marketing : Reaching users through mobile apps, SMS, and push notifications.
- Video Marketing : Using videos on platforms like YouTube and Reels to promote your brand
